© All rights reserved, 2019

Design Research

by Hanne Viehmann

Global Innovation Design, Royal College of Art (MA), Imperial College London (MSc)

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Hanne Viehmann




Industrial Design

Communication Design

Master programme »Global Innovation Design« at the Royal College of Art and the Imperial College London.

Schedule of the programme:


September 2018 – March 2019

Royal College of Art, Imperial College London


April – July 2019

Tsinghua University Beijing, China


August – December 2019

Nanyang Technological University Singapore


MA, MSc July 2020


»Global Innovation Design offers an unparalleled transformative postgraduate experience that cultivates active designers – future creative leaders who will tackle complex problems and deliver positive social, environmental, economic and cultural change.«


Source: www.rca.ac.uk/GID

It will be an amazing journey.


The future holds all good and bad possibilities and Design shares the tools to contribute to both. My professional direction as »Designer« is guided by a high respect for the cultural heritage and within the values of the natural development of our society. Design needs to assume the responsibility to treat those gentle and take action from a critical perspective.

Design is ideals made real, said Ilse Crawford and meant the ideals of our behaviour, our materials we use, our decisions and our deeds in life. Ideals might change from day to day and from person to person but a Designer should never go for less than the real perfection.

Ideals are created by values, and are not existent until they surprise us.

Being a Designer (#designer(name_unconfirmed)) means to me that I am flexible in crafts to seek full commitment to a product and its relevance, but always critical and within the integrity to the »Real Deal Design« (for example including the principles of Dieter Rams, Lidewij Edelkoort, or Anthony Dunne).

For example, I believe that the decisions about a material are the most important step within the design process of future global innovations; in combination with manufacture. The way to produce a product in a certain material is on the one hand restricting but on the other hand very inspiring and supportive. Future materials allow Design to develop new technology but also to understand about humanity and the ideals we are looking for.


London, 20/03/19




VALUE forms by a product’s »quality« impact on cultural heritage, social agility, and moral belonging; but as well recognisable by its »quantity« impact on economic facts, ecological effects, and measurable quality.

Design Studio Hanne Viehmann //hanneviehmann.de